Good Dad AM + PM
Two daily formulas built for the specific ways fatherhood depletes you. 21 evidence-based ingredients, dosed with purpose and backed by 70+ peer-reviewed studies. AM for energy and focus. PM for sleep and recovery.
What makes this different
Built for dads, not gym bros
The first supplement designed around broken sleep, chronic stress, and the specific ways fatherhood drains you.
No stimulants, no crash
Our AM formula supports energy and focus without caffeine. No 3pm wall.
Pharmacy-grade, hyper-clean
Every batch independently tested for pesticides, heavy metals, and contaminants. Nothing you wouldn't want in your body.
Every ingredient earns its place
21 evidence-based ingredients across AM and PM, backed by 70+ peer-reviewed studies. No fillers, no proprietary blends, no token doses.
Foundation, not a shortcut
This isn't a replacement for sleep or diet. It's the nutritional framework that helps your body do what it's supposed to when fatherhood won't let it.
Made in the UK
Manufactured to GMP standards in a UK-licensed facility.
They'll receive an email with details on how to manage their subscription. They'll receive an email notification when the order ships.
AM Formula — Energy & Focus
| Ingredient | Per serving | % NRV |
|---|---|---|
| Rhodiola Rosea (3% rosavins, 1% salidrosides) | 200mg | — |
| Lion's Mane (10:1 extract, equiv. 2000mg) | 200mg | — |
| Cordyceps (4:1 extract, equiv. 800mg) | 200mg | — |
| N-Acetyl L-Tyrosine | 200mg | — |
| L-Theanine (from decaffeinated green tea) | 150mg | — |
| Coenzyme Q10 (ubiquinone) | 100mg | — |
| Vitamin D3 (cholecalciferol) | 25µg | 500% |
| Vitamin K2 (MK-7, menaquinone-7) | 100µg | 133% |
| Vitamin B6 (as P-5-P) | 4.5mg | 321% |
| Folate (as 5-MTHF) | 400µg | 200% |
| Vitamin B12 (as methylcobalamin) | 250µg | 10,000% |
| BioPerine® (black pepper extract) | 2.5mg | — |
Capsule shell: HPMC (hydroxypropyl methylcellulose)
PM Formula — Sleep & Recovery
| Ingredient | Per serving | % NRV |
|---|---|---|
| Montmorency Tart Cherry (10:1 extract, equiv. 4000mg) | 400mg | — |
| Lemon Balm (4:1 extract, equiv. 1000mg) | 250mg | — |
| L-Theanine (from decaffeinated green tea) | 250mg | — |
| L-Tryptophan | 220mg | — |
| Zinc (as picolinate) | 15mg | 150% |
| Ginger Root (10:1 extract, equiv. 500mg, 5% gingerols) | 50mg | — |
| Chamomile (10:1 extract, equiv. 400mg) | 40mg | — |
| Vitamin B6 (as P-5-P) | 4.5mg | 321% |
| Copper (as bisglycinate) | 1mg | 100% |
Capsule shell: HPMC (hydroxypropyl methylcellulose)
NRV = Nutrient Reference Value. — indicates no NRV established.
Food supplements should not be used as a substitute for a varied and balanced diet and healthy lifestyle. Do not exceed the recommended daily dose. Keep out of reach of young children. Store in a cool, dry place.
AM: Sustained mental energy without the crash or jitters. Stress resilience through adaptogenic support. Sharper focus during the demands of the day. Immune and metabolic support from D3, B vitamins and BioPerine.
PM: Better sleep quality, even when hours are limited. Natural melatonin support through precursors, not synthetic melatonin. Nervous system recovery and evening calm. Mineral replenishment for what chronic stress burns through fastest.
When we surveyed 337 fathers, "evidence it actually works" was the number one thing they wanted from a supplement. So we built this formula around it. Every one of our 21 ingredients is supported by peer-reviewed research. Over 70 studies in total, including randomised controlled trials published in PubMed-indexed journals.
Key actives are dosed at therapeutic levels, not token amounts: L-Theanine at 400mg total daily, Rhodiola at 200mg (standardised extract), L-Tryptophan at 220mg, and CoQ10 at 100mg. Every vitamin and mineral form is chosen for bioavailability: methylcobalamin not cyanocobalamin, P5P not pyridoxine, zinc picolinate not oxide, 5-MTHF not folic acid.
Free UK shipping on all orders. Pre-orders ship June 2026. Subscriptions renew every 30 days from your first shipment date, not your order date. Pause, skip or cancel anytime. No lock-in, no penalties, no questions.
Broken sleep. Chronic stress.
Your body is burning through resources faster than you can rebuild.
Fatherhood doesn't just make you tired. It changes how your body produces energy, handles stress and recovers overnight. And passing out at 11pm isn't the same as sleeping.
depleted energy levels
irritability with their kids
charged on a typical day
Based on a survey of 333 fathers, February 2026.
It's not one problem.
It's a cascade. Each stage makes
the next one worse.
This is why "just eat better" or "just sleep more" doesn't cut it. You're fighting a system, not a symptom.
Fragmented Sleep
Deep recovery phases get cut short. Every. Single. Night.
Cortisol Stays Elevated
Your stress hormone never fully resets. You wake already in fight-or-flight.
Nutrients Burn Faster
Chronic stress accelerates depletion of key minerals and B vitamins. Diet alone can't keep pace.
Fog, Crashes, Short Fuse
Running low on raw materials by midday. Crashing by 3pm. Snapping by bedtime.
Fragmented Sleep
Deep recovery phases get cut short
Cortisol Stays Elevated
Your stress hormone never fully resets. You wake already in fight-or-flight
Nutrients Burn Faster
Chronic stress accelerates depletion of key minerals and B vitamins
Fog, Crashes, Short Fuse
Running low on raw materials by midday. Crashing by 3pm. Snapping by bedtime
You're not failing as a father.
Your biology is running on depleted resources.
Good Dad addresses this at every stage of the cycle, not just the symptoms at the end.
What to expect when
you start rebuilding.
This isn't a magic pill. Some ingredients work within hours. Others build over weeks. Here's what to expect.
A Quieter Baseline
Less mental noise. A calmer starting point. L-Theanine works within 30 to 45 minutes. Rhodiola begins levelling your cortisol. The PM formula helps you fall asleep faster.
Sleep Starts Shifting
You start waking up feeling closer to rested. The PM formula reshapes sleep quality, not just duration. The AM adaptogens build, and the afternoon crash starts fading.
Your New Baseline
The 3pm wall fades. You stop running on empty. This isn't a peak you have to maintain. It's a baseline you've restored.
A note on honesty: Individual results vary. Some ingredients are at full therapeutic doses. Others provide concentrated adaptogenic support. We tell you which is which.
Every ingredient. Every dose.
No proprietary blends. No hidden formulas. 21 ingredients across two targeted formulas. Here's exactly what's inside and why.
*These are EU/UK authorised health claims based on the vitamins and minerals in the formula.
What this would cost if you bought
it all separately.
21 ingredients in their bioavailable forms. Here's the maths.
What you'd pay buying separately
Nearest equivalent standalone products, matching forms
*Based on nearest equivalent standalone products with matching bioavailable forms. Last checked January 2026.
YOUR LOCAL HEALTH STORE
102 High Street, London
EC2V 6DT
Tel: 020 7946 0123
AM Formula
1 x 200mg 30 caps
1 x 200mg extract 30 caps
1 x 200mg extract 30 caps
1 x 200mg 30 caps
1 x 150mg 30 caps
1 x 100mg 30 caps
1 x combo 30 caps
1 x methylated forms 30 caps
1 x 2.5mg 30 caps
9 ITEMS
VAT No: 480 0266 35
* VAT exempt items
YOUR LOCAL HEALTH STORE
102 High Street, London
EC2V 6DT
Tel: 020 7946 0123
PM Formula
1 x 400mg extract 30 caps
1 x 250mg 30 caps
1 x 250mg extract 30 caps
1 x 220mg 30 caps
1 x 15mg 30 caps
1 x 50mg extract 30 caps
1 x 40mg 30 caps
1 x 4.5mg 30 caps
1 x 1mg 30 caps
9 ITEMS
VAT No: 480 0266 35
* VAT exempt items
All 21 ingredients · Bioavailable forms
Free UK shipping · 30-day money-back guarantee
Prices based on mid-range UK retailers for equivalent bioavailable forms. Verified February 2026. Full methodology available on request.
The Research
Every ingredient
earned its place.
No proprietary blends. No token doses. 21 ingredients backed by peer-reviewed research. We tell you which are therapeutic, which are supportive, and where the evidence conflicts.
studies cited
ingredients
blends
400mg daily sits at the upper end of the clinical range (200-400mg). Split dosing across AM and PM provides sustained benefits throughout the day. Clinical range: 200-400mg daily
-
Williams JL, et al. (2020) -Systematic Review PMID: 31758301
Confirmed 200-400mg daily for up to 8 weeks is safe and effective for stress and anxiety management.
-
Hidese S, et al. (2019) -RCT PMC6836118
200mg/day for 4 weeks: significant improvements in depression (p=0.019), anxiety (p=0.006), and sleep quality (p=0.013).
-
Baba Y, et al. (2021) -RCT PMID: 38758503
28-day supplementation reduced Perceived Stress Scale by 17.98% (p=0.04).
-
Unno K, et al. (2021) -Mechanistic PMC8475422
Single 200mg dose increased frontal alpha brain wave power -the signature of relaxed alertness.
-
Meta-analysis (2024) -11 Studies PMC11616108
Cross-country analysis found L-theanine significantly reduced psychiatric symptoms as adjunct therapy.
200mg sits at the lower end of the clinical range (200-600mg) but matches the standardised WS 1375 extract used in positive trials. Clinical range: 200-600mg standardised extract
-
Lekomtseva Y, et al. (2017) -RCT, 100 subjects PMID: 28219059
2x200mg WS 1375 for 8 weeks: greatest improvement after just 1 week, with continued benefits throughout the trial.
-
Ishaque S, et al. (2012) -Systematic Review PMID: 22643043
Review of 11 studies found evidence supporting benefits for physical performance and mental fatigue, though results were contradictory across studies.
-
Darbinyan V, et al. -Multiple SHR-5 trials
288-680mg daily for 2-6 weeks: improved mood, cognitive performance, and attention in fatigued individuals.
100mg is the lower end of the clinical range (100-400mg). Optimal may be 300mg+ per some reviews, but meaningful fatigue reduction is seen from 100mg. Clinical range: 100-400mg daily · Optimal: 300-400mg per systematic review
-
Mehrabani S, et al. (2022) -Meta-analysis, 13 RCTs PMID: 36091835
1,126 participants: CoQ10 significantly reduced fatigue (p=0.001). Dose-response coefficient: -0.0017 per mg.
-
Mortensen SA, et al. (2014) -Q-SYMBIO Trial PMID: 25282031
420 patients, 100mg 3x/day for 2 years: reduced major adverse cardiovascular events.
-
Mehrabani S, et al. (2019) -Systematic Review, 16 studies PMID: 30935528
10 of 16 studies showed significant beneficial effects on fatigue (p<0.05) across healthy, statin-related, and chronic fatigue populations.
200mg at 10:1 concentration is equivalent to ~2,000mg raw mushroom. Clinical trials typically use 1,000-3,000mg extract, placing this in the supportive range. Clinical range: 1,000-3,000mg extract · Our equivalent: ~2,000mg raw
-
Docherty S, et al. (2023) -RCT, 41 adults PMC10675414
1.8g for 28 days: faster cognitive task performance (p=0.005); trend toward reduced stress (p=0.051).
-
Mori K, et al. (2009) -RCT PMID: 18844328
3g/day for 16 weeks: significantly improved cognitive function in mild cognitive impairment.
-
Systematic Review (2024) -26 studies PMC12434001
Confirmed neuroprotective, antioxidant properties; erinacines and hericenones stimulate NGF biosynthesis.
200mg at 4:1 concentration is equivalent to ~800mg raw. Clinical trials use 1,000-4,000mg. Included as part of an adaptogenic complex, not a standalone dose. Clinical range: 1,000-4,000mg · Our equivalent: ~800mg raw
-
Hirsch KR, et al. (2017) -RCT PMC5236007
4g/day for 3 weeks: improved VO2max (+4.8, p=0.042) and time to exhaustion.
-
Chen S, et al. (2010) -RCT PMC3110835
333mg 3x/day for 12 weeks: metabolic threshold increased 10.5% (p<0.02).
-
Ontawong A, et al. (2024) -RCT PMID: 38580687
8-week supplementation: increased NK cell activity in both men and women.
Clinical studies typically use 300-500mg or weight-based doses (100-150mg/kg). 200mg provides precursor support but is below most studied doses. Typical clinical range: 300-500mg · Acute stress studies: 100-150mg/kg body weight
-
Jongkees BJ, et al. (2015) -Review PMID: 26424423
Tyrosine supplementation most beneficial when neurotransmitter function is intact but limited by availability.
-
Neri DF, et al. (1995) -Sleep deprivation study PMID: 7794222
150mg/kg during sleep deprivation: significantly improved psychomotor performance and reduced vigilance lapses for ~3 hours.
-
Colzato LS, et al. (2013) -Rapid Evidence Assessment PMID: 26126245
14 controlled trials: supported recommendation for tyrosine to mitigate cognitive decline during stressor exposure.
1000 IU is a maintenance dose appropriate for general supplementation. Higher doses (3,000-4,000 IU) show stronger testosterone effects but require monitoring. Supplementation range: 1,000-4,000 IU · Testosterone evidence: inconclusive
-
Pilz S, et al. (2011) -RCT PMID: 21154195
3,332 IU/day for 1 year in deficient men: total testosterone increased from 10.7 to 13.4 nmol/L (p<0.001).
-
Grant WB, et al. (2025) -Evidence Review PMID: 39861407
Serum levels >30 ng/mL significantly lower disease and mortality risks. 2,000 IU/day prevents deficiency; ~60% of Northern Europeans are insufficient.
-
Meta-analysis (2024) -17 trials PMC11506788
17 trials: Vitamin D supplementation significantly increased total testosterone (p=0.03). Strongest effects in deficient populations.
Vitamins, minerals & absorption
220mg is the UK regulatory maximum for supplements. Most clinical studies use 250mg-1g. We dose at the legal ceiling -any higher requires a prescription. Clinical range: 250mg-1g · UK legal max: 220mg · We're at 100% of legal limit
-
Hartmann E. (1982) -Review of 40 studies PMID: 6764927
20 years of research: L-tryptophan at 1g+ increases sleepiness and decreases sleep latency. Best results in mild insomnia.
-
Hartmann E, et al. (1979) PMID: 469515
250mg -the dose closest to ours -significantly increased Stage IV (deep) sleep in mild insomniacs.
-
Meta-analysis (2021) PMID: 33942088
Tryptophan supplementation shortened wake-after-sleep-onset by 81 minutes per gram (p=0.017).
250mg PM + 150mg AM = 400mg daily total. The PM portion is the larger dose, deliberately weighted toward evening for sleep-quality support. See AM formula for full study citations.
400mg at 10:1 concentration = ~4,000mg raw cherry. Clinical studies use 480-500mg powder or 30-60ml concentrate. Evidence is moderate with some conflicting results. Clinical range: 480-500mg powder · Our equivalent: ~4,000mg raw
-
Howatson G, et al. (2012) -RCT PMID: 22038497
30ml concentrate 2x/day for 7 days: significant increases in sleep time and efficiency (p<0.05) with elevated urinary melatonin.
-
Losso JN, et al. (2018) -Pilot study PMC5617749
Increased sleep time and efficiency. Proposed mechanism: procyanidin B-2 inhibits IDO, increasing tryptophan availability for melatonin.
-
Hillman AR, et al. (2022) PMID: 35790450
44 participants over 30 days: no significant differences vs placebo. Methodological differences may explain discrepancy.
250mg at 4:1 concentration = ~1,000mg raw. Clinical studies use 300-600mg standardised extract (Cyracos). We're slightly below the clinical floor for standardised extracts. Clinical range: 300-600mg Cyracos · Our equivalent: ~1,000mg raw
-
Meta-analysis (2021) PMID: 34449930
Significantly improved anxiety (SMD: -0.98, p=0.003) and depression (SMD: -0.47, p=0.0005) vs placebo.
-
Bano S, et al. (2023) -RCT PMC10620697
400mg/day for 3 weeks: significant improvements in depression, anxiety, stress, and quality of life (all p<0.001).
-
Cases J, et al. (2011) -Pilot trial PMC3230760
600mg/day Cyracos for 15 days: significantly reduced anxiety-related symptoms in mild-moderate anxiety.
15mg is the standard NRV-level dose. Clinical testosterone studies often use 30-50mg elemental zinc. Our dose maintains zinc status; clinical effects on testosterone depend on baseline deficiency. Clinical range: 15-50mg elemental · Testosterone effect depends on baseline zinc status
-
Systematic Review (2022) -38 papers PMID: 36577241
Confirmed zinc deficiency reduces testosterone; supplementation improves levels. Effects vary by basal zinc status.
-
Prasad AS, et al. (1996) PMID: 8875519
Older men with marginal zinc deficiency: doubled testosterone levels with 6-month supplementation.
-
Jazinaki MS, et al. (2024) -Systematic Review, 8 RCTs PMID: 39377022
Majority of evidence showed significant improvement in sleep quality with zinc supplementation vs control groups.
40mg at 10:1 = ~400mg raw. Clinical studies use 200-400mg extract or 400-800mg powder. We're at the lower end of extract range -supportive rather than standalone. Clinical range: 200-400mg extract · Our equivalent: ~400mg raw
-
Meta-analysis (2024) -10 studies PMID: 39106912
772 participants: significant PSQI reduction (-1.88); improved night awakenings but no improvement in sleep duration.
-
Adib-Hajbaghery M, et al. (2017) -RCT, 60 participants PMID: 29154054
200mg extract 2x/day for 28 days: significantly improved sleep quality vs placebo. Concluded chamomile is a safe modality for promoting sleep.
50mg at 10:1 = ~500mg raw with 5% gingerols. Clinical studies use 250mg-1.5g powder. Included primarily for digestive comfort and anti-inflammatory support. Clinical range: 250mg-1.5g powder · Our equivalent: ~500mg raw
-
Marx W, et al. (2023) -RCT, 103 participants
84mg/day active gingerols: lower incidence of delayed nausea at Cycle 2 (53% vs 75%, p=0.020).
-
Ernst E, Pittler MH (2000) -Systematic Review PMID: 10793599
6 RCTs: ginger superior to placebo for seasickness (p<0.05) and morning sickness (p=0.035).
Vitamins & mineral balance
A note on honesty. Not every ingredient in this formula is at a full clinical dose. We think you deserve to know that. Ingredients like Lion's Mane and Cordyceps are included as concentrated adaptogenic extracts at meaningful levels, while L-Theanine, Rhodiola, L-Tryptophan and CoQ10 are dosed at or near therapeutic ranges. Where studies conflict, we show them. That's the standard we hold ourselves to.
Same shelf.
Different solution.
Heights and AG1 are good products. They're just not built for what you're going through. Here's what actually differs when you look past the branding.
|
GOOD DAD
AM/PM capsules
|
Heights Vitals+
2 capsules · brain health
|
AG1
Powder · general wellness
|
|
|---|---|---|---|
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Formulated for fatherhood
Targets broken sleep, cortisol, depletion
|
Built for this
|
Brain health focus
|
General wellness
|
|
Separate AM and PM formulas
Energy ingredients morning, sleep ingredients evening
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2 in AM, 2 in PM
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Single daily formula
|
Single morning scoop
|
|
Dedicated sleep formula
Tart cherry, L-Tryptophan, Lemon Balm, L-Theanine
|
9-ingredient PM
|
Not addressed
|
Not addressed
|
|
Adaptogens for stress
Rhodiola, Lion's Mane, Cordyceps or similar
|
Rhodiola, Lion's Mane, Cordyceps
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No adaptogens in Vitals+
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Includes Rhodiola, Ashwagandha
|
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Every dose disclosed
No proprietary blends hiding amounts
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Every mg shown
|
Full transparency
|
Proprietary blends
|
|
Bioavailable forms
Active-form vitamins, chelated minerals
|
P5P, 5-MTHF, Zinc Picolinate, MK-7
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Delayed-release capsule technology
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Sourced for absorption
|
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No prep required
Capsules - swallow with water, done
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Capsules
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Capsules
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Powder - mix, shake, refrigerate
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No fillers or bulking agents
HPMC capsules, nothing unnecessary
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Clean formula
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No additives
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No artificial additives
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Honest dose tiering
Tells you which ingredients are clinical vs supportive
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Therapeutic, supportive and NRV labelled
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No dose-tier distinction
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75+ ingredients, amounts unclear
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Monthly subscription
|
£42
Founding Father price
|
~£50
Vitals+ subscription
|
~£75
Monthly subscription
|
Competitor pricing and ingredients verified February 2026 from heights.com and drinkag1.com. Prices shown are approximate subscription rates and may vary. Heights Vitals+ and AG1 are registered trademarks of their respective companies.
Founding Father Pre-Order
Become a
Founding Father.
Limited to the first 500 subscribers. Lock in pre-launch pricing for life. Prices go up after launch.
/day
|/capsule
Cancel your subscription and the Founding Father price is gone. For good.
Ships June 2026 · Full payment taken at checkout to secure your spot
Everything you
need to know.
Can't find what you're looking for? Drop us an email at hello@good.dad
12 AM ingredients for energy, focus and stress resilience. 9 PM ingredients for deep, restorative sleep. 21 total. Every ingredient and exact dose is published on the product page and on the label. No proprietary blends, nothing hidden. Scroll up to the full ingredient breakdown to see everything.
Most multivitamins use token doses of generic ingredients. Good Dad uses therapeutic or near-clinical doses of actives chosen specifically for broken sleep, stress, energy depletion and cognitive load. The AM/PM split means energising ingredients in the morning and sleep-supportive ingredients in the evening. A single daily multivitamin can't do that.
Because your body needs different support at different times. Rhodiola and CoQ10 belong in the morning. Tart Cherry and L-Tryptophan belong in the evening. Combining them into one dose means the energising ingredients keep you awake, or the calming ones make you drowsy at work. The split avoids that entirely.
Some are, some aren't, and we tell you which is which. L-Theanine, Rhodiola, CoQ10 and L-Tryptophan are at or near therapeutic doses. Lion's Mane and Cordyceps are concentrated extracts at supportive levels. Every ingredient is labelled "Therapeutic", "Near-clinical", "Concentrated extract", "Supportive" or "NRV appropriate". We haven't seen another brand do this.
Good Dad uses well-researched, food-grade ingredients at published doses. If you're on prescription medication, particularly blood thinners, SSRIs, or blood pressure medication, check with your GP first. Every ingredient and dose is published so your doctor can make a quick, informed call.
Good Dad replaces your multivitamin, not sits alongside it. Taking both could exceed recommended intakes for B vitamins, Vitamin D and Zinc. The AM formula covers your essential micronutrients alongside the targeted performance ingredients.
Yes. No minimum commitment, no cancellation fees, no questions. You can pause, skip or cancel from your account dashboard whenever you want. If you cancel during the Founding Father period, your locked-in pricing cannot be restored if you resubscribe later.
Sleep improvements often show within the first week. The AM formula builds over time. Adaptogens like Rhodiola need 2 to 4 weeks, and full stress-resilience benefits emerge around 6 to 8 weeks. We recommend 60 days before judging the full picture.
Our first 500 customers lock in a permanently discounted rate as a thank-you for backing us early. The price stays the same even when we raise it later. Once the 500 spots fill, this pricing disappears. All purchase options (subscription, 90-day and one-time) include Founding Father pricing.
Good Dad is in the final stages of manufacturing. Pre-orders ship June 2026. Full payment is taken at checkout to secure your order and lock in Founding Father pricing. Subscriptions renew from the date of your first shipment, not the date you ordered.
Yes. If you're not satisfied within 30 days of receiving your first order, full refund. No hoops, no return shipping costs. We're confident in what we've built and we want you to try it without risk.
Yes. GMP-certified UK facility. Every batch independently tested for purity, potency and heavy metals. Free from artificial colours, flavours, GMOs, gluten, soy and dairy. HPMC capsules, suitable for vegetarians and vegans.