Cookie Policy
Last updated: 19 February 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the website recognise your device and remember information about your visit, such as your preferences or login status.
We also use similar technologies such as pixels, local storage and web beacons. For simplicity, we refer to all of these as “cookies” in this policy.
2. Who sets cookies on our site?
First-party cookies are set by us (good.dad) directly. Third-party cookies are set by external services we use, such as analytics and advertising platforms. We list all cookies and their providers in Section 4 below.
3. How we use cookies
We group cookies into four categories:
3.1 Strictly necessary cookies
These cookies are essential for the website to function. They enable core features such as shopping cart functionality, secure checkout, account login and cookie consent preferences. These cookies cannot be disabled.
3.2 Functional cookies
These cookies remember choices you make (such as language or region) and provide enhanced, more personalised features. They may also be used to provide services you have requested, such as live chat support.
3.3 Analytics cookies
These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on site, and any errors encountered. This data is aggregated and used to improve our website. Under the Data Use and Access Act 2025, analytics cookies that pose a low risk to privacy may be set without prior consent, provided we give you clear information and a way to opt out.
3.4 Advertising and targeting cookies
These cookies are used to deliver advertisements relevant to you and to measure the effectiveness of our advertising campaigns. They track your browsing activity across websites and are set by our advertising partners. These cookies are only set with your explicit consent.
4. Cookies we use
| Cookie / technology | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* | Good Dad (first-party) | Strictly necessary | Shopping cart and checkout functionality | Session / 2 days |
| wordpress_logged_in_*, wordpress_sec_* | Good Dad (first-party) | Strictly necessary | Account authentication and session management | Session / 14 days |
| Cookie consent preference | Good Dad (first-party) | Strictly necessary | Stores your cookie consent choices | 12 months |
| crisp-client/* | Crisp | Functional | Live chat session and preferences | 6 months |
| _ga, _ga_* | Google Analytics 4 | Analytics | Distinguishes unique visitors, measures site usage | 2 years / 24 hours |
| TrueROAS tracking | TrueROAS | Analytics | Order attribution and advertising measurement | Varies |
| _fbp, _fbc | Meta (Facebook) | Advertising | Tracks visits and conversions for ad targeting and measurement | 90 days |
| _ttp, _tt_enable_cookie | TikTok | Advertising | Tracks visits and conversions for ad targeting and measurement | 13 months |
| omnisendSessionID, omnisendContactID | Omnisend | Advertising | Email marketing attribution and personalisation | Varies |
This table is reviewed periodically. Third-party providers may update their cookies independently. For the most current information, refer to the privacy policies of each provider.
5. Managing your cookie preferences
When you first visit our site, a cookie consent banner will ask for your preferences. You can change your choices at any time by clicking the cookie settings link in the footer of any page.
You can also control cookies through your browser settings. Most browsers allow you to:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking certain cookies may affect the functionality of our website (e.g. you may not be able to add items to your cart or log in to your account).
For instructions on managing cookies in your browser:
6. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page periodically to stay informed.
7. Contact us
If you have any questions about our use of cookies, please contact us:
- Email: hello@good.dad
- Post: Good Dad Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ